“Talks with Mom” celebrates the importance of open dialogue between parents and their children, especially in discussing issues around health and safety. Families rely on each other in case of an emergency, and all family members—including children, grandparents, aunts and uncles—require in-language and culturally accessible information to get ready.
“Talks with Mom” aims to provide content about COVID-19 and disaster preparedness that resonates with various communities, using conversations between mothers, daughters and sons of Asian and Pacific Islander (API) and South Asian heritage. In “Talks with Mom” real families talk about what to do, and how to get prepared for, natural disasters and public health emergencies.
Partnering with Ethnic Media Services to Reach the API Community
In this series of advertorials, done in partnership with Ethnic Media Services, we highlighted real members of the API community and showcased their connection and commitment to one another in preparing for the next disaster. We chose Ethnic Media Services as a partner because their mission – to enhance the capacity of ethnic news outlets to inform and engage diverse audiences on broader public issues and reach underserved groups – aligns with ours.
“Talks with Mom” Conversation Series
A video component built to complement our advertorial series, “Talks with Mom” features conversations between family members about the importance of being prepared.
Eunkyoung Seo Rebeiz and Daughter Mirabelle
Mirabelle Ah Reum Johnson, Faith and Community Empowerment, and her mother Eunkyoung Seo Rebeiz talk about how to prepare for natural disasters.
Mai and Daughter Kathleen
Mom Mai and her daughter Kathleen talk about how to prepare for natural disasters.
Annie and Daughter Lacy
Mom Annie Wright and her daughter Lacy talk about how to prepare for natural disasters.
Celina Taganas-Duffy and Daughter Bridget
Celina Taganas-Duffy, acting chair of the Filipino-American Service Group (FASG) in Los Angeles, and her daughter Bridget review Listos California’s five free and easy steps for disaster preparedness (Closed captioned and Tagalog subtitled videos available below).
Sonali Nijhawan and Mom Anila
Sonali Nijhawan, director of the Stockton Service Corps in Stockton, California, talks with her mom Anila about how to prepare for wildfire and other natural disasters during the COVID-19 pandemic. (Closed captioned and Hindi subtitled videos available below).
Kelly Fong Rivas and Mom Laurie
Kelly Fong Rivas, chief of staff to Sacramento Mayor Darrell Steinberg, and her mother Laurie talk about how to prepare for natural disasters. (Closed captioned and Chinese subtitled videos available below).
“My mom was so relieved when I offered to help her do these steps. I told her they could save her life. I’m excited for us to work together on them.”
Indigenous Language Outreach
In collaboration with community-based organizations, Listos California provides information about disaster preparedness to immigrant and farmworker communities in their native languages, including video and audio formats for speakers of Indigenous oral languages of Mexico and Central America.
Listas
This first-of-its-kind campaign comes at the start of Women’s History Month, in celebration of the vital role of women in society. This comprehensive outreach effort includes more than 80 pieces of unique digital assets, including social media graphics, informational videos and a page dedicated to honoring women in the household. The Listas campaign will provide the knowledge needed for women to lead their families during natural disasters such as wildfires, earthquakes, floods and mudslides.
